In a world rediscovering the value of genuine experiences, Santorini stands out once again. For the 12th year in a row, our beloved island has been crowned Best Island in Europe by readers of Global Traveler at the Leisure Lifestyle Awards 2025, reinforcing its position as a symbol of timeless beauty, heartfelt hospitality, and now more than ever—authentic travel.
2025: The Year of Authenticity
As travelers seek deeper, more meaningful connections with the places they visit, 2025 has been declared the Year of Authenticity by the Greek National Tourism Organization (GNTO). Santorini leads this movement—not with grand gestures, but with the quiet power of what is real:
- The scent of crushed thyme along ancient hiking trails
- The sound of waves against black volcanic shores
- The taste of local wine pressed from vines that defy the island’s winds
- The warmth of people who treat strangers like family
Authenticity here isn’t a marketing buzzword—it’s a way of life.
A Global Vote of Trust
More than just a postcard-perfect destination, Santorini was chosen by thousands of seasoned travelers across the world, who voted in the 13th annual Leisure Lifestyle Awards. These are individuals who value experience over excess, and soul over spectacle. They placed Santorini first among Europe’s best, once again affirming that our island offers not just views—but truths worth discovering.
Greece in the Spotlight
Santorini’s win is part of a broader story: Greece also took home major awards, including:
- Best Tourism Board in Europe (GNTO)
- Best Historical Attractions (Worldwide)
Together, these honors reflect a shift in global travel toward destinations that stay true to their roots and respect their heritage. And in that journey, Greece is proudly leading the way.
Discover the Real Santorini
As the Year of Authenticity unfolds, Santorini invites you to slow down and reconnect—with nature, with history, with yourself.
Whether it’s a sunrise walk from Fira to Oia, a shared meal in a family-run taverna, or a quiet moment overlooking the caldera, you’ll understand what makes this island not just award-winning—but unforgettable.
Santorini 2025: See less. Feel more.
